PR Rolls broke its turnover and profit records during the COVID year
PR Rolls made it through the challenging year of COVID with flying colours. Its turnover for the financial period that ended in June was a record-breaking EUR 4 million, and its net profit was also the best in its history.
According to PR Rolls’ CEO Jani Westerlund, what makes the excellent financial period even more valuable is the fact that the company’s activities were focused on Finland and Central Europe, due to the pandemic practically closing the American and Asian markets.
“We have a strong base of regular customers and were able to grow steadily in all sectors of industry. We also gained new customers. Above all, PR Rolls’ excellent result is due to our first-rate hardware, skilled staff and our business activities in on-site technology,” Jani Westerlund explains.
After the pandemic broke out, PR Rolls’ on-site services in Finland and abroad were suspended temporarily in March 2020.
“Luckily, we had a healthy volume of orders at our workshop which kept us going. Soon after that, we began to receive orders from Germany again, as our customers there wanted to take advantage of the interruption caused by the pandemic and service their machinery during the summer and autumn,” Westerlund says, highlighting the role Germany played in its success in the Central European market.
He has great confidence in continued growth for the company in the years following the record-breaking result.
“As the markets open up again, we have great potential also in America and Asia. One example of this is the joint venture agreement we have made with Valmet on the maintenance of pulp mills in South America.”